We carried out an important research program aiming at the technological relocation of the neural networks paradigm in different areas of the visual communication, of arts, design and exhibitions. After testing the results of our research, they were published by Amazon.
Back in 2000 Nicola Colecchia, founder of Synapticart, first published in Italy a scientific essay on Complexity and the neural networks, in collaboration with mathematician and physician Filippo Zaccardi. The book “The broken symmetry”, published by Franco Angeli, deserves the credit of advancing by years the debate about the interaction between art and science, which officially came out in 2017 thanks to CERN physicians, who produced a docufilm about “The meaning of Beauty” (directed by Valerio Jalongo).
In 2012 Colecchia held a cycle of lectures at the Arts and Science Museum G.Matthaes of Milan, Via Q. Sella, with the name “Future scientific scenarios for visual arts”.
During Expo 2015, Synapticart organized a conference about “Neurons and superdesign” at SuperstudioPiù, Via Tortona, Milano.
Within “Expo in the City “ programme, the lab presented the essay “Mona Lisa’s neurons” at the Triennale in Milan ( May 2016).
Projects in progress
The Lab intends to realize innovative projects with a considerable impact on the global market. The peculiarity of such operations is based on a much more advanced technology: the technology of next decade. This prediction is based on solid data:
a) the western culture partitioned man’s cognitive domains into fenced disciplines.
b) as a consequence innovative technologies have been already emerging in fields of research distant from the design researches. These technologies are important for the planning of new artifacts and services. However, all of that is bound to remain outside the professional work of the current operators in the design official hub.
c) only the experts that got an interdisciplinary training will be able to channel different technological resources into a unitary model of complexity such as the neural networks model.
In our research prospect technology won’t be just dealing with the physics of materials. (certainly not to be underestimated,though); but it’s going to open a new horizon where the matter, the shapes, the functions will get interconnected by following measurable scientific principles: the energetic resonance among systems, the effect of the connective weights, the objectivity of patterns, the extent of the connective architecture, the double code, the multi-functional nature of the product and so on. In this new perspective, creativity meant as the designer’s personal inspiration, is remodeled into a new form of collective intelligence in order to group plan complex artifacts similar to current Apple products.